Howden, the global insurance group, has partnered with the Victoria Racing Club (VRC) and continued its relationship with The Bahrain Turf Club (BTC) in a pair of sponsorships, the company announced on Tuesday. Howden is already an official partner in Ascot Racecourse.
Howden is now the Official Partner of the VRC. The VRC hosts the Melbourne Cup Carnival. They have also been named sponsors of the G1 Howden Australian Guineas over 1600m.
The company is now in its third year of sponsoring The Crown Prince's Cup Meeting in the Kingdom of Bahrain, and will become a platinum partner of the Bahrain Turf Series. A pair of races during The Crown Prince's Cup Meeting in February will be sponsored by Howden, as well.
David Howden, Founder and CEO of Howden and the president of the Cornbury House Horse Trials, said, “We're now into our third year sponsoring at The Crown Prince's Cup meeting in Bahrain and given the success to date are delighted to further expand our sponsorship programme with The Bahrain Turf Club. We opened our Bahrain office earlier this year, are fully invested in the Kingdom and wider region, working towards building one of the leading insurance brokers to service clients here.
“The Victoria Racing Club is renowned the world over and it's a privilege for Howden to be affiliated with a racing jurisdiction steeped in such history.
“The partnerships reinforce our passion and commitment to the equine world and bring immense excitement and opportunity, both to the Howden brand and our wider business development ambitions, as we continue to build the Howden brand through global racing events.”
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